Tackling La Boqueria

One balmy afternoon I strolled down La Rambla, eying the various floral stands, trinkets, and people who sprinkled the famous avenue. Barely a week into living in Barcelona, I only had a mental image of a map and an inkling of a sense of the neighborhoods guiding me. No sooner did I start getting used to the shops and cafes lining the street that I noticed what appeared to be a massive gap between buildings, and a large market tucked within it. Large but unimposing, famous but humble. Bustling with people, but not spilling into and disrupting the life of La Rambla.

La Boqueria.

Boqueria Entrance

I barely walked in and immediately wanted to retrace my steps. My eyes were shocked by vibrant colors. Succulent, ripe Valencia oranges and Mediterranean citrus fruits, fresh crisp peppers and fruits with colors, names, and shapes I had never seen before. But my eyes weren’t alone in the shock; the loud hum of locals bartering, the crowd brushing past me impatiently. How could they not be awestruck like I was?

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Sensing that I was causing a bit of a traffic jam, I haphazardly ducked towards a fruit stand to the left. Immediately the grocer greeted me in Catalan, and I must have just shot him a bewildered, terrified look. He continued unloading beautiful fuchsia starfruit, and I soaked in the selection in front of me. I saw a fruit I had never encountered in my life, resembling a cross between a pear in color and smoothness, yet a gourd in firmness and weight. I followed my stupid instinct to give it a squeeze, as if I had any sort of notion what a ripe whateverthiswas should feel like. My fingertips barely lifted off the thing when the stallholder swooped next to me.

His rapid Catalan startled me and he snatched the fruit out of my hand.

“Que es esto?” I blurted dryly, immediately regretting my inarticulate question. Again his rapid speech swirled around my head and escaped me, but from his gestures and pointing, I gather he probably was showing me what I should look for in a whateveritwas and when it was ripe. “Membrillo” I heard over and over again, and concluded this large pear-gourd was called a membrillo. He asked me something and I nodded my head. Before I knew it, with movements more rapid than his speech, the stallholder weighed and determined the price for the membrillo. “5 euros.” He said.

Shit. That’s a $7 fruit. But I felt like I had offended the man enough by touching the produce in his stand, asking stupid questions, and now wasting his time as he impatiently wiped sweat off his brow. I forked over the money and wished I hadn’t. I walked out with a stupid heavy fruit I had no idea how to eat and 7 bucks poorer.

I felt cheated. I felt stupid. I felt like I failed at La Boqueria.

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Besides deciding I needed to improve my Spanish more than immediately, I also decided on my walk home that I really didn’t want to relive the shame and embarrassment I had that day, and would probably never return to the market. The grocers all seemed like hawks or vultures, and I was the meek dumb tourist who stupidly pays for a (probably massively) upcharged fruit. Stubborn and resentful, my mind was made up.

So it was much to my chagrin to hear my friends, barely a week later, brainstorm what to do after class and hear someone suggest “Let’s go to that market on La Rambla!”

No.

I supposed walking through was no harm, so long as I didn’t respond to anyone who hassled me. I’d take my pictures and follow my friends, and not have to make shameful attempts at Spanish, further revealing my non-native status.

I couldn’t be more grateful (to this day!) that I returned to the market with my friend Markus. A chef-in-training, a foodie, a culinary expert beyond his years, his tour of La Boqueria narrowed my focus onto beautiful details I had missed the first time I was too shocked to process. The freshest, highest-quality exotic spices sold by the pound, sweet lychee fruits and straight-out-of-the-water seafood. Though some sights (ahem, the skinned lambs) made my stomach turn, our walk weaving past every last stand in the market was the most sensory experience of my life.

Noticing Markus had a high command of exotic produce, as we made our way out, I pointed to a membrillo and asked him what it was: “Markus, I bought one of those. I have no idea how to eat it… or what the hell it is. I need you to do something with it.”

Markus politely tried to stifle a laugh, but I didn’t mind him teasing me for my culinary ignorance. He briefly spoke with the stallholder (as I wandered over to the next stall, “la dee da… hope you don’t remember me!”)

Markus spoke so fluently and confidently. The grocer seemed to explain to him the same thing he explained to me days earlier (but with much less irritation in his voice), and I later prodded for a translation.

 “Don’t worry, I have a really great recipe for a quince sauce we can make on crostini.”(QUINCE! Thats what a membrillo is?! I’VE HEARD OF QUINCE! … but in the form of a little  jam to spread on some cheese, not in its natural state of a massive freaking gourd fruit monstrosity!) His tone was so reassuring. I felt such relief!

That night Markus came by my apartment (with a mission to salvage my culinary creativity and make use of the membrillo I had been staring at for days). He baked the quince with a dusting of brown sugar (if memory serves me correctly) and made delicious toasted baguette slices topped with the baked quince and manchego. And of course we paired this with a great wine. Truly one of the most spectacular things I’ve eaten. And lot of that had to do with the good company.

…as well as the relief that I wouldn’t have to throw away my much-regretted produce purchase.

Surviving Black Friday…With Liqueur

There was no worse feeling on Thanksgiving than having to set an alarm for 5:45 am on Black Friday. Never one to really partake in the shopping tradition (…or even leave the house, much less my bed, the day after Thanksgiving), the feeling was new to me. But I didn’t set an alarm with a zealous hunger for bargains. I — the Black-Friday-homebody who gets exhausted by shopping before even finding a parking spot — signed up to work a liqueur promotion. At a mall. On Black Friday.

Working in the spirits industry, I’ve seen my fair share of entertaining promotions. But the thought, attention to detail, and execution of this particular event was pretty impressive. The ad campaign for this brand is  full of smartly dressed party-goers celebrating but ‘remaining classy’ (or something along those lines — encouraging responsible drinking by essentially implying regurgitated booze does NOT look cute all over your shiny new cocktail dress. Your cool friends will judge you. You’ll have to taxi alone.)

With a huge focus on style in the new branding, the featured shot was called the Glamour Shot.

Keeping with the Glamour Shot theme, the brand’s PR team had partnered with a famous local salon for guests to get complimentary hair and makeup touch-ups. Afterwards, they could take a ‘glamour shot’ of their own in the photobooth station. My job was to man the lines, sample the drinks, and tell guests about the product. Piece of cake! I’d done this a million times before in raucous, crowded bars, where I faced the inevitable challenges of uncoordinated drunk people, angry drunk people, and overly-flirtatious drunk people, armed with nothing but a tray of samples and (more often than not) a brazenly short uniform. The change of setting was appreciated, but I assumed too quickly it’d be significantly easier than previous jobs.

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The glamour station

Though doors opened at 9:00 am, the mall was particularly uninhibited in the first hour of the event. Having anticipated a stampede, my fellow brand representative and I were pleasantly surprised by the slow pace. We figured an upscale mall might not draw as large a crowd as more commercial shopping scenes on this particular day.

Spoke too soon.

Around 11, it seemed that within the blink of an eye a massive sea of shoppers had congregated within the tiny roped-off corner we had set up in, asking for samples, asking for makeup, waiting for samples, waiting for makeup. Each time a member of the style team ran downstairs to restock mascara or grab more hairspray, I felt that 5 minute absence with such indomitable desperation. One less stylist to ease the burden of the crowd really did make a difference. Women began to chatter and get impatient. I tried to calm nerves by sharing more recipes or asking about shopping.

I’ve learned that if you ever want to calm the nerves of a shopper on Black Friday, the last subject to bring up is shopping on Black Friday.

Some women were gracious and patient, the pizazz (and spectacular perks!) of the whole event not becoming lost on them even after 20-30 minutes of waiting. One of my favorite women was so enthusiastic and grateful for all the freebies, she kept blushing and insisting “This is too much! It’s truly too much! I can’t believe this!” Women like her — the ones whose appreciation is so apparent, who make you know you’ve accomplished your goal — are the reason I love my job.

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Stylists getting girls ready for their “Glamour shots”

Of course the moment I was hungriest and seconds from sawing my own feet off, the largest crowd amassed. I wish I had a quarter for every time I discussed how the newly released liqueur flavor has a thinner consistency than the original, yet the flavor notes — which were delicate yet distinctive — offered a richness to the drink; a nickel for every time I suggested other spirits to mix it with; a penny for every time a guest’s reaction to their first sip was a surprised sounding “Oooh!”

Oh honey, I could buy me a Coinstar machine!

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Total, I spent 12 hours at work chatting with women and men about the shot. Oh how I loved talking to tourists and suggesting itineraries, not to mention the satisfaction I felt correctly navigating them to certain spots! See? I’m not totally geographically hopeless! (May there not be a handful of tourists wandering around the city of Chicago tonight because I led them astray… werps)

Walking down the Magnificent Mile at night, looking into window displays and observing cheerful families strolling along, I briefly stopped hating Black Friday. At that moment, it stopped being an overly commercialized display of greedy frenzy, but rather a family day in the city, a girls’ shopping escape, a something-to-do for young, doe-eyed couples. I suddenly got into the holiday spirit and Nat King Cole‘s “Christmas Song” was on my iPod before I even crossed the river.

Despite the pulsing ache in my feet, the piercing cold gripping my ears, and the burn in my throat, I was unexpectedly joyful. I had survived my first Black Friday out of the house and — dare I say it? — enjoyed it!

(It certainly helps that I got paid to do so.)

A Day to Give Thanks

What a (slightly dated) gem! Obviously such a short clip glosses over a lot. Uh… particularly the complicated relationship between early settlers and Native Americans. It was NOT always 3 day feasts and friendly banter! But I suppose the snippet does a fairly nice job trying to summarize two centuries into three minutes. Also, how fascinating was the Sarah Josepha Hale part? I’m sad to admit she was never included in any of my elementary/high school American history lessons! I’m guessing if anyone recognizes her name, its from penning “Mary Had  A Little Lamb.” But Hale had some stronger words to put on paper than “its fleece was white as snow.” Not only did she start a movement to unify Thanksgiving, she also campaigned for the completion of the Bunker Hill Memorial. (Part of me wonders if she — or anyone for that matter — were to start a “letter writing campaign” in 21st century America, whether or not ANYTHING would come of it? Maybe I’m just being cynical though.) Just thought everyone should know. Sarah got things done. Happy Thanksgiving!